The LeadFire Blog

What's your online video marketing strategy?

  

 Email Article  

Tweet  

  

According to research from comScore, online video is popular across all age ranges.  In fact over 33% of online video viewers in the UK are in the 45+ age range.

What's more, 17%-19% of all adult age ranges are watching video online. That's a significant portion of the population - but how much online video are they actually watching?

Fortunately comScore, have some handy stats for the top online video viewing destination YouTube - and UK visitors are spending an average of 4.5 hours per month watching videos.

So how can you tap into the broad reach of online video marketing?

Here are some ideas to get you started:

1. Test displaying targeted ads on popular video sharing sites such as YouTube.
2. Drive traffic to your website by creating your own YouTube video channel.
3. Use videos on your landing pages to educate visitors and increase conversions on your website.
4. Distribute your videos more widely using services such as TubeMogul.

If you'd like to learn more about video marketing online (and see an example of the kind of videos we like making) check out our free guide to marketing online with video.  It's 27 pages long and includes 16 useful video marketing tips well worth knowing.